New thyssenkrupp brand
On November 19, thyssenkrupp officially introduced its new brand, including a new logo.
Previous logo was pretty "heavy", and one united company seemed to be two separate (Thyssen and Krupp) due to two capital letters in the name. Therefore, we have removed the background and simplified the Thyssen arch and Krupp rings, at the same time changing the color and making all the letters in lower case.
The new logo pays tribute to its predecessors, and combines them into a new symbol - unity and innovation. While our new motto - engineering.tomorrow.together. - describes who we are, what and how we do.
Is necessary to note changes in corporate colors – main colors are now electric blue and white.
According to Heinrich Hiesinger, thyssenkrupp CEO, this new brand "pays special attention to customers, and represents our changes in a more tangible and interactive way."
You can read more on the official thyssenkrupp website.